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[BUSINESS] · Japan · 2 sources

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Yoshinoya launches seasonal beef sukiyaki meal in Japan

Yoshinoya has released its seasonal ‘Gyusuki Nabezan’ (beef sukiyaki pot meal) for a limited time, starting October 23. The dish features beef and a variety of vegetables, including Chinese cabbage, onion, leek, carrot, and pea shoots, simmered in a special sukiyaki sauce and served with egg.

The meal is designed to provide half a day’s worth of vegetables in a single serving. Pricing is set at 899 yen for dine-in and 883 yen for takeout. Early consumer feedback on social media has highlighted the dish's high cost-performance and volume.

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Yoshinoya