Yoshinoya teams with Dragon Quest Walk for limited‑edition figurine meal sets

Yoshinoya launched a nationwide "Adventurer Support Campaign" in partnership with the mobile game Dragon Quest Walk on 2 July 2026. The promotion runs until 26 August 2026 and offers a "Dragon Quest Walk set" that includes a beef‑bowls meal, a mini‑salad and a random original figurine from the game’s monster roster. The first batch of sets sold out within an hour at numerous locations, prompting a rush of fans at the opening hour.

Customers earn one point for every ¥500 spent, which can be redeemed for additional limited‑edition merchandise such as mugs, bowls and a special display set. All items are produced on demand and can be exchanged repeatedly as points accumulate. The collaboration also features exclusive packaging, online‑only bowls and a limited‑edition frozen beef‑bowls kit sold through Yoshinoya’s e‑shop for ¥3,999.