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[SPORTS] · United States · 2 sources

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Zak Brown praises IndyCar's commercial potential in Washington, D.C

Zak Brown, CEO of McLaren Racing, has expressed optimism regarding the commercial potential of the Freedom 250 Grand Prix in Washington, D.C. Speaking during practice sessions at the 1.7-mile temporary street circuit around the National Mall, Brown noted that the event could provide significant brand awareness for IndyCar, even if it remains a one-time occurrence.

Brown highlighted the high presence of corporate executives at the event and suggested that the spectacular backdrop of the U.S. Capitol could help attract new fans. He argued that expanding into major media markets and transforming race weekends into high-profile showcase events is essential for the sport's growth. He believes a larger fanbase will ultimately lead to increased sponsorship opportunities for teams like Arrow McLaren.

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Arrow McLaren · IndyCar · McLaren Racing · Washington, D.C. · Zak Brown