Zomato launches marketing campaigns featuring Saif Ali Khan

Food delivery platform Zomato has launched new marketing campaigns featuring Indian actor Saif Ali Khan, leveraging recent viral moments and festive themes.

One campaign utilizes wordplay based on the actor’s viral interest in ghee, which gained social media traction after he won a two-year supply of the product on the quiz show Kaun Banega Crorepati. Zomato’s marketing includes pun-filled delivery bags with phrases such as “Extra ghee just to be Saif” and “Drive on the Saif side.”

Another campaign, titled “Have a WOW Diwali,” features the actor in a film centered on the social awkwardness of receiving unimaginative gifts during the Diwali festival. The advertisement depicts the actor receiving recycled gifts, such as a pair of glasses he had previously gifted to someone else, to highlight the brand's role in festive gifting.