Zurich Seguros launches retirement savings and breast cancer awareness initiatives

Zurich is implementing two distinct social and financial initiatives in Portugal and Brazil. In Portugal, Zurich Portugal has launched the ‘Zurich PPR 2026’ campaign, featuring Fátima Lopes. The initiative aims to promote financial literacy and encourage regular savings to prepare for retirement, emphasizing that early and consistent contributions can help mitigate the challenges of increased life expectancy.

In Brazil, Zurich Seguros is conducting the second edition of its ‘Abrace Duas Vidas’ campaign in partnership with Américas Amigas. This initiative supports Breast Cancer Awareness Month by donating mammograms to vulnerable women. For every eligible ‘Zurich Vida Para Você’ policy issued, two mammograms are donated, with an additional exam provided if the ‘Doenças Graves’ coverage is included. The program seeks to facilitate early diagnosis, addressing the high projected number of new breast cancer cases in the country.