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[SITUATION] · [ACTIVE] · [BUSINESS]

2 clusters · 2 sources · 30 days · First seen · Last updated

Zurich Seguros marketing and social initiatives

Overview

Zurich Portugal has initiated a series of communication and social responsibility campaigns. The company first appointed communicator Fátima Lopes as a brand ambassador to promote financial protection, retirement planning, and climate change awareness through its ‘Cuidamos’ campaign.

Following this, Zurich expanded its activities with dual initiatives in Portugal and Brazil. In Portugal, the ‘Zurich PPR 2026’ campaign, featuring Lopes, focuses on financial literacy and retirement savings. In Brazil, Zurich Seguros launched the ‘Abrace Duas Vidas’ campaign in partnership with Américas Amigas. This program supports Breast Cancer Awareness Month by donating mammograms to vulnerable women for every eligible ‘Zurich Vida Para Você’ policy issued.

Entities

Fátima Lopes · Zurich Portugal · Patrícia Sampaio · Zurich Seguros · Américas Amigas

Timeline

  1. [BUSINESS] 2 sources
    Zurich Seguros launches retirement savings and breast cancer awareness initiatives

    Zurich is promoting retirement planning in Portugal through its PPR 2026 campaign and donating mammograms in Brazil via the ‘Abrace Duas Vidas’ initiative.

  2. [BUSINESS] 3 sources
    Zurich Portugal names Fátima Lopes as new brand ambassador

    Zurich Portugal has named communicator Fátima Lopes as its new brand ambassador to promote financial protection, retirement planning, and climate change awareness.

Sources

briefing.pt · revistasegurototal.com.br