[PERSON]
Belén Alvite
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Expansion and commercialization of ‘aura farming’ trend
23 clusters · 212 sources · last updated
Latest: Aura battles draw crowds in Besançon and Montpellier
The Brazilian internet meme ‘farmar aura’ has evolved from digital slang into a series of physical social competitions across Latin America and Europe. Rooted in gaming terminology where ‘farming’ refers to repetitive re