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Brainbox
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Thrill of Driving neurological study
2 clusters · 4 sources · last updated
Latest: Thrill of Driving study identifies science behind driving emotions
The ‘Thrill of Driving’ study, sponsored by Castrol and utilizing neuroscience data from Brainbox, explores the physiological and emotional drivers of driving pleasure. Research conducted at Palmer Sport in Bedfordshire,
Castrol neurophysiological driving study
2 clusters · 9 sources · last updated
Latest: Castrol study reveals science behind the thrill of driving
A neurophysiological study commissioned by Castrol and analyzed by the neuroscience firm Brainbox has investigated the factors contributing to the sensation of driving pleasure and thrill. Using sensors to monitor brain
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Castrol study finds driving thrill comes from focus, not speed
[TECHNOLOGY] · 2 sources ·