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2 clusters · 4 sources · 29 days · First seen about 2 months ago · Last updated 20 days ago

Guerlain L'Heure Bleue fragrance relaunch

Overview

Guerlain has reinterpreted its L’Heure Bleue fragrance, a scent originally created in 1912. The modern version utilizes a composition of iris, vanilla, and ozonic elements to evoke the “blue hour,” the transitional period between day and night.

The relaunch includes the use of a rare iris tincture and an updated bottle design inspired by Art Nouveau. To support the brand's introduction of the scent, Guerlain has implemented various promotional efforts, including the opening of its first Latin American pop-up store in Guatemala and a wellness partnership with the Guerlain Wellness Spa at the Waldorf Astoria New York.

Entities

Guerlain · Max Howard · LVMH · Abbie Farrell · Waldorf Astoria New York

Timeline

20 days ago

[CULTURE] 2 sources
Guerlain launches new fragrance amid bridal wellness and wedding trends
Guerlain launches a new L’Heure Bleue fragrance alongside wellness initiatives, while high school sweethearts Abbie Farrell and Max Howard celebrate their wedding at a French château.
about 2 months ago

[CULTURE] 2 sources
Guerlain relaunches L'Heure Bleue fragrance with modern iris tincture
Guerlain has relaunched its classic L'Heure Bleue fragrance, featuring iris, vanilla, and ozonic notes, alongside new immersive pop-up experiences in Latin America.

Sources

emisorasunidas.com · vogue.it · whowhatwear.com · worldbridemagazine.com