[ORGANIZATION]
Docomo
Featured in 4 tracked stories · first seen
Situations
Japanese mobile service consumer spending
2 clusters · 4 sources · last updated
Latest: Japan mobile service costs: Major carriers average 8,802 yen monthly
A survey by MMD Laboratory regarding mobile communication services in Japan reveals that the average monthly cost for users of the four major carriers—including communication, voice, and device installments—is 8,802 yen.
Japanese mobile carrier market trends and competition
2 clusters · 5 sources · last updated
Latest: Japanese mobile carriers offer major smartphone discounts via MNP
A survey by the MMD Research Institute highlighted a discrepancy in the Japanese mobile market between market share and customer satisfaction. While NTT Docomo holds the largest market share at 26.4%, it ranked lowest in
Rakuten consumer ecosystem and promotions in Japan
2 clusters · 2 sources · last updated
Latest: Rakuten Points lead Japanese consumer point ecosystem survey
Rakuten has implemented various promotional and ecosystem-driven activities within the Japanese market. In August 2026, the company ran its ‘Mega DEAL’ campaign on the Rakuten Ichiba marketplace, which offered a lottery