[ORGANIZATION]
eMarketer
Featured in 10 tracked stories · first seen
Situations
U.S. holiday retail shopping trends
3 clusters · 9 sources · last updated
Latest: Retailers launch early holiday shopping season and promotions
The holiday shopping season is characterized by an increasing trend toward earlier consumer engagement. Major U.S. retailers, including Amazon, Target, and Walmart, have begun launching early sales events in early Octobe
TikTok Shop: Global expansion and discovery commerce shifts
38 clusters · 113 sources · last updated
Latest: TikTok Shop sees shift toward discovery-led shopping in Singapore
TikTok Shop continues its global expansion, driven by an entertainment-led model where transactions occur directly within the app. In the United States, footwear has emerged as a major growth driver; shoe sales rose to $
Retail and commerce media industry growth
2 clusters · 8 sources · last updated
Latest: Retail media sector sees growth and new data integration strategies
The retail and commerce media sector is experiencing significant expansion, with projections suggesting the category could eventually account for more than one in every four dollars spent on digital advertising. Industry
US digital video advertising trends
2 clusters · 5 sources · last updated
Latest: Digital video ad spend projected to exceed $80 billion by 2026
The US digital advertising landscape is experiencing a significant shift toward video and Connected TV (CTV) platforms. Digital video advertising spend is projected to exceed $80 billion by 2026, marking an 11% year-over
Brazilian advertising and retail landscape shifts
6 clusters · 21 sources · last updated
Latest: Retailers adapt to AI and social commerce shifts
The Brazilian advertising and retail landscape is undergoing a structural shift toward digital integration, social commerce, and the creator economy. Marketing strategies are moving away from traditional linear funnels t