[PERSON]
Fernando Murad
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Situations
AI adoption in Brazil retail sector
2 clusters · 15 sources · last updated
Latest: AI demand‑forecasting tools attract retail interest in Brazil
In late July 2026 Brazilian retailers began expanding AI use beyond customer‑facing tools. VTEX launched an AI‑driven personal shopper that handles about 90 % of consumer inquiries via WhatsApp, voice and text, while nat