AI adoption in Brazil retail sector

In late July 2026 Brazilian retailers began expanding AI use beyond customer‑facing tools. VTEX launched an AI‑driven personal shopper that handles about 90 % of consumer inquiries via WhatsApp, voice and text, while national retail sales fell 1.5 % in April, highlighting increasingly volatile, data‑rich purchasing behavior.

A few days later, developers introduced an AI demand‑forecasting system, EventHorizon Demand, which delivered roughly a 30 % accuracy boost over baseline models on test data. The tool was pitched to small retailers, generating limited interest but no contracts, and firms highlighted AI’s role in anticipating consumption spikes around major events such as the World Cup and the Olympics. Together, the snapshots show Brazilian retail firms moving from AI‑enabled shopping assistance toward AI‑powered inventory and logistics planning, reflecting broader industry experimentation with predictive technologies despite mixed commercial uptake.