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Ferrari Luce rollout meets sales target, auction, Goodwood

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Latest: Ferrari Luce meets 2026 sales target in two months

Ferrari’s first fully electric grand tourer, the Luce, entered the market in late May 2026. Eighty‑eight units were allocated to China at roughly ¥3.99 million (≈ $586 k) and sold within hours; the European price was abo