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Forrester Research

Featured in 4 tracked stories · first seen

Situations

[ACTIVE] [BUSINESS]

SME and startup website design trends

2 clusters · 7 sources · last updated

Latest: Startup Website Design Guides Emphasize Budget and Conversion

The first snapshot (late July) advises small‑business owners to move away from generic template sites and invest in custom, mobile‑friendly websites. It stresses that bespoke designs deliver faster load times, stronger b

[ACTIVE] [TECHNOLOGY]

Customer Data Platform adoption in marketing

3 clusters · 6 sources · last updated

Latest: Customer Data Platforms Fall Short of Unified Customer Views

In late July 2026, restaurants began using customer data platforms (CDPs) to pull guest information from websites, apps, social media and point‑of‑sale systems, enabling segmented and personalized marketing campaigns. Th

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