[ORGANIZATION]
Forrester Research
Featured in 4 tracked stories · first seen
Situations
SME and startup website design trends
2 clusters · 7 sources · last updated
Latest: Startup Website Design Guides Emphasize Budget and Conversion
The first snapshot (late July) advises small‑business owners to move away from generic template sites and invest in custom, mobile‑friendly websites. It stresses that bespoke designs deliver faster load times, stronger b
Customer Data Platform adoption in marketing
3 clusters · 6 sources · last updated
Latest: Customer Data Platforms Fall Short of Unified Customer Views
In late July 2026, restaurants began using customer data platforms (CDPs) to pull guest information from websites, apps, social media and point‑of‑sale systems, enabling segmented and personalized marketing campaigns. Th
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