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GetYourGuide

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Situations

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Gen Z “grandma” tourism, fashion, and lifestyle trends

6 clusters · 16 sources · last updated

Latest: Gen Z adopts ‘Nonnamaxxing’ trend to counter hustle culture

The “grandma tourism” niche that emerged in late July 2026 continued to gain momentum. A GetYourGuide survey released on 25 July showed that 76% of Gen Z respondents in France, Germany, the United Kingdom and the United

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Global surge in youth birdwatching popularity

2 clusters · 2 sources · last updated

Latest: Birdwatching popularity surges among young travelers

Birdwatching is experiencing a significant rise in popularity among younger generations across various regions. In Sweden, BirdLife Sweden reported that youth membership more than doubled between 2020 and 2024, increasi

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