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Greg Swales

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Sydney Sweeney expands SYRN brand and joins Novig as partner

23 clusters · 103 sources · last updated

Latest: Sydney Sweeney joins Novig as partner amid controversial ad campaign

Since the brand’s launch in January 2024, Sydney Sweeney has promoted her venture-capital-backed label, SYRN, through various high-profile campaigns. In early August 2026, she expanded the “Romantic” collection with item