[PERSON]
Jürgen Dahms
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Situations
Low‑alcohol drinks gain traction worldwide
27 clusters · 79 sources · last updated
Latest: Gen Z’s Sober‑Curious Shift Cuts Alcohol Consumption
The shift toward low‑alcohol (≤0.5 % ABV) beverages that began in late May 2026 has moved from niche to mainstream across North America, Europe and the Asia‑Pacific. Health‑focused younger consumers and strong online ret