[PERSON]
Karla Woolley
Featured in 1 tracked story · first seen
Situations
Global fragrance consumer layering trends
2 clusters · 5 sources · last updated
Latest: Fragrance market sees shifts in consumer trends and layering habits
A growing consumer trend known as ‘scent stacking’ or layering is emerging, particularly among Millennial and Generation Z demographics. Driven by social media communities such as #PerfumeTok, consumers are increasingly