[ORGANIZATION]
Kolsquare
Featured in 8 tracked stories · first seen
Situations
Marketing industry ROI measurement challenges
2 clusters · 3 sources · last updated
Latest: Marketing professionals face challenges in proving ROI for native and outsourced content
The marketing sector is experiencing a growing emphasis on quantifying the return on investment (ROI) for various content strategies. Advertisers are increasingly moving beyond simple visibility metrics to prioritize per
Influencer marketing professionalization and rising costs
3 clusters · 6 sources · last updated
Latest: Influencer marketing rates in France rise 30%
The influencer marketing industry is undergoing a period of professionalization characterized by calls for standardized valuation and increased regulatory compliance. Initially, industry leaders advocated for a shift aw
Italian influencer marketing and creator economy growth
2 clusters · 5 sources · last updated
Latest: Italy's creator economy projected to reach 425 million euros
The influencer marketing sector in Italy is experiencing significant growth, with the creator economy projected to reach 425 million euros by the end of 2026. Reports indicate a substantial increase in investment, with 8
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