[ORGANIZATION]
Massmart
Featured in 1 tracked story · first seen
Situations
South African consumer shopping trends
2 clusters · 2 sources · last updated
Latest: South African shoppers turn to AI and price comparison amid cost-of-living pressures
Consumer interest in Black Friday in South Africa has seen a 30% year-on-year increase, reflecting a trend where shoppers begin researching products and comparing prices well ahead of the promotional period. Driven by c