[ORGANIZATION]
Pague Menos
Featured in 3 tracked stories · first seen
Situations
Pague Menos discount campaign launch
2 clusters · 3 sources · last updated
Latest: Pague Menos launches image recognition campaign for discounts
The Brazilian pharmacy chain Pague Menos launched the ‘Pague Menos Scan’ campaign, an initiative designed to leverage image recognition technology to provide consumer discounts. Developed by the advertising agency Lola/
Brazil retail marketing transformation
2 clusters · 10 sources · last updated
Latest: Retail Media and Integrated Marketing Strategies Reshape Business Growth
By mid‑2025 Brazil’s digital advertising market was projected to grow 12.7% to R$ 42.7 billion, with retail media expected to reach R$ 4.8 billion and expand at 37% annually. Supermarkets and e‑commerce platforms became