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Parachute

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E-commerce moves toward retention over acquisition

3 clusters · 9 sources · last updated

Latest: Shopify merchants shift focus to retention amid rising acquisition costs

In late July 2026, analysts observed a turning point for U.S. direct-to-consumer (DTC) e-commerce. Growth was projected to level off at roughly 19% of total online sales by 2028, while rising acquisition costs and tighte

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