[ORGANIZATION]
Publicis Groupe Polska
Featured in 2 tracked stories · first seen
Situations
Polish advertising market trends and consumer behavior
2 clusters · 2 sources · last updated
Latest: Poland advertising market grows 5.6% to 7.1 billion PLN
Research into the Polish retail media landscape indicates that in-store advertising significantly influences consumer behavior. A study by UCE Research and MyShopTV found that 48.6% of nearly 1,000 surveyed shoppers noti
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