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Reliance Jio Ltd.
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Vodafone Idea's OTT competition in India
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Latest: Vodafone Idea launches Rs 200 OTT‑plus‑data pack in India
In late June 2026, Vodafone Idea (Vi) saw a decline in rural subscribers after Spotify began offering free premium access, highlighting the impact of rival OTT services on the operator’s customer base. By late July 2026,