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2 clusters · 8 sources · 28 days · First seen · Last updated

Categories: BUSINESS

Vodafone Idea's OTT competition in India

Entities: Reliance Jio Ltd. · SonyLIV · JioHotstar · Vi Movies & TV · Vodafone Idea Ltd.

Overview

In late June 2026, Vodafone Idea (Vi) saw a decline in rural subscribers after Spotify began offering free premium access, highlighting the impact of rival OTT services on the operator’s customer base. By late July 2026, Vi responded by launching a ₹200 prepaid "Vi Movies & TV" pack that bundles access to 20 OTT platforms, over 200 live TV channels, 30 GB of high‑speed data and unlimited 5G data for 28 days. The offering aims to simplify subscription management and recapture users, directly competing with Reliance Jio’s similar low‑cost entertainment bundle.

Timeline

  1. 3 days ago

    [BUSINESS] 8 sources
    Vodafone Idea launches Rs 200 OTT‑plus‑data pack in India

    Vodafone Idea introduced a ₹200, 28‑day Vi Movies & TV prepaid pack in India, offering 20 OTT services, 200+ TV channels, 30 GB data and unlimited 5G, challenging Jio’s similar bundle.

  2. about 1 month ago

    [BUSINESS] 2 sources
    Vodafone Idea (Vi) loses rural subscribers as Spotify offers free premium to its users

    Spotify gives Vi customers three months of free Premium, while Vi loses about 147,000 rural subscribers in May 2026 despite overall subscriber growth.

Sources

aajtak.com · acvila30.ro · indianbroadcastingworld.com · nepalitelecom.com · newsable.asianetnews.com · rozanaspokesman.com · telecomlead.com · telecomtalk.info