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Sapporo Beer

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Sapporo Breweries luxury market expansion

2 clusters · 4 sources · last updated

Latest: Sapporo Beer targets luxury wine market with Marques de Riscal

Sapporo Breweries is shifting its product strategy toward high-end and luxury segments in response to changing consumer behaviors. Following a survey indicating a trend toward ‘fulfillment consumption’—where consumers pr

[QUIET] [BUSINESS] [JP]

FamilyMart promotional food campaigns in Japan

3 clusters · 10 sources · last updated

Latest: FamilyMart celebrates 20th anniversary of Famichiki with new flavors and promotions

FamilyMart has initiated several promotional campaigns in Japan involving limited-edition food products. In mid-September, the retailer launched the third installment of its ‘Haitoku Meshi’ (sinful food) campaign, which

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