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TopValu

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[ACTIVE] [BUSINESS] [JP]

Aeon TopValu low-cost consumer strategy

2 clusters · 8 sources · last updated

Latest: Aeon launches 1,000 yen apparel line to meet consumer saving trends

Aeon has implemented several strategies to address rising costs and consumer saving trends in Japan through its TopValu brand. In late August, the retailer announced temporary price reductions on 145 TopValu items, incl