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Global matcha demand transforms tea industry and markets

8 clusters · 18 sources · last updated

Latest: China dominates global matcha market with 12,000-ton production

The global surge in matcha demand is fundamentally reshaping the tea industry. Driven by social media trends and widespread international use, the market is projected to grow by 53% by 2029, with an estimated value excee

[QUIET] [CULTURE] [JP]

Kyoto and Uji traditional confectionery culture

2 clusters · 4 sources · last updated

Latest: Kyoto tea houses promote seasonal matcha sweets

Traditional confectionery and tea culture in Kyoto and Uji are being highlighted through educational workshops and seasonal offerings. In late August, Tsuruya Yoshinobu hosted a summer workshop in Kyoto designed to intr

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