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3 clusters · 6 sources · 19 days · First seen · Last updated

2026 Global Tourism City Attractiveness Index

Overview

The 2026 Global Tourism City Attractiveness Index, a study conducted by Yanolja Research in partnership with Purdue University’s CHRIBA Institute and Kyung Hee University’s H&T Analytics Center, evaluates cities based on social media engagement and emotional appeal rather than traditional metrics like visitor counts or hotel capacity. The index analyzed 261 locations using data in 14 languages.

New York City has been named the world’s most attractive travel destination, driven by its museums, Broadway shows, and multicultural neighborhoods. Paris follows in second place. Asian cities demonstrated significant strength, claiming five of the top ten positions.

Key rankings include Kyoto in fourth place and Seoul in fifth. Other top-ten cities include London (6th), Rome (7th), Bangkok (8th), Okinawa (9th), and Chicago (10th). Bangkok previously showed high visibility in online awareness, with strengths in food, shopping, festivals, and nightlife.

The research for this 2026 edition spanned from June 2025 to May 2026.

Entities

Purdue University · Yanolja Research · Kyung Hee University · New York · New York City

Timeline

  1. 21 days ago

    [CULTURE] 4 sources
    New York City named world's most attractive tourism destination

    New York City ranks first in the 2026 Global Tourism City Attractiveness Index, a study measuring destination popularity through social media engagement and emotional appeal.

  2. 23 days ago

    [CULTURE] 2 sources
    Bangkok ranks 8th in global tourism attractiveness index

    Bangkok ranked eighth in the 2026 Global Tourism City Attractiveness Index, driven by high online visibility and positive sentiment regarding its food, nightlife, and festivals.

  3. about 1 month ago

    [CULTURE] 7 sources
    New York Leads 2026 Global Tourism City Attractiveness Index

    The 2026 Global Tourism City Attractiveness Index puts New York first, Paris second, and highlights Bangkok in the top‑10, using social‑media data and new visitor‑experience metrics.

Sources

nova.rs · thethaiger.com · tocka.com.mk · travelscout24.de · verige.net · wochenblitz.com

This summary has been updated 1 time: see revision history