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2026 Global Tourism City Attractiveness Index

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2026-08-21 00:20 UTC → 2026-08-23 10:08 UTC · added removed

The 2026 Global Tourism City Attractiveness Index, a study conducted by Yanolja Research in partnership with Purdue University University’s CHRIBA Institute and Kyung Hee University, University’s H&T Analytics Center, evaluates cities based on social media conversations engagement and traveler sentiment emotional appeal rather than traditional metrics like visitor counts. counts or hotel capacity. The index utilizes indicators such as cognitive awareness and affective appeal across analyzed 261 locations using data in 14 languages. Initial reports identify New York City as has been named the world’s most attractive destination worldwide, travel destination, driven by its museums, Broadway shows, and multicultural neighborhoods. Paris is noted as the leading European city, while Rome and Bangkok also appear follows in second place. Asian cities demonstrated significant strength, claiming five of the top rankings. Subsequent details regarding the index highlight Bangkok’s performance, where it ranked eighth globally with a score of 7.48 out of 10. ten positions. Key rankings include Kyoto in fourth place and Seoul in fifth. Other top-ten cities include London (6th), Rome (7th), Bangkok demonstrated (8th), Okinawa (9th), and Chicago (10th). Bangkok previously showed high visibility, ranking fifth globally visibility in online awareness, with strengths attributed to its in food, shopping, festivals, and nightlife. Other cities in the top rankings include Osaka, Kyoto, and Seoul, while various Thai destinations such as Chiang Mai, Phuket, and Pattaya also appeared in different tiers of the study. The research for this 2026 edition spanned from June 2025 to May 2026.

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  1. 2026-08-23 10:08 UTC 2026 Global Tourism City Attractiveness Index
  2. 2026-08-21 00:20 UTC 2026 Global Tourism City Attractiveness Index

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