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[SITUATION] · [QUIET] · [BUSINESS]
4 clusters · 12 sources · 22 days · First seen · Last updated
Luxury watch industry product releases
Overview
In September 2026, several luxury watchmakers introduced new models and artistic collaborations.
During Geneva Watch Days, Corum debuted a new Admiral collection featuring ceramic cases and bracelets, while Speake-Marin released a limited edition Tourbillon Royal Blue. Following these debuts, independent watchmaker Sartory Billard released the SB04-E Des Bulles, a timepiece featuring Japanese lacquer and mother-of-pearl.
Hublot expanded its artistic collaborations by naming American artist Jeff Koons a new brand ambassador. This partnership introduced the Classic Fusion Balloon Dog collection, inspired by Koons’ ‘Celebration’ series sculptures. To replicate the voluminous appearance of the sculptures, Hublot re-engineered the Classic Fusion architecture with a redesigned 42-millimeter convex case, bezel, and dial featuring a raised sapphire crystal. The collection includes three versions—blue anodized aluminum, red anodized aluminum, and mirror-polished steel—each limited to 200 pieces. Design elements include a crown shaped like a balloon inflation valve, a flexible balloon tail at the 10:30 position, and a central second hand with a relief weight in the shape of a Balloon Dog. These models are powered by the HUB1710 automatic movement with a 50-hour power reserve.
The collaboration also includes the MP-14 Origin by Jeff Koons, a 44-millimeter sapphire and titanium model limited to 30 pieces. Described as a mechanical sculpture interpreting the cosmic origin of time, it marks Hublot’s first automatic central tourbillon. It utilizes the in-house Calibre HUB9014 movement and features rotating rings with floating indicator cubes, accented by 20 gems including baguette-cut diamonds and blue sapphires.
Entities
Hublot · Jeff Koons · Julien Tornare · Corum · Geneva Watch Days
Timeline
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[BUSINESS] 2 sourcesHublot partners with Jeff Koons for new watch collections
Hublot has named artist Jeff Koons as brand ambassador, debuting the Classic Fusion Balloon Dog and the limited-edition MP-14 Origin featuring the brand's first automatic central tourbillon.
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[BUSINESS] 3 sourcesHublot and Jeff Koons launch Balloon Dog watch collection
Hublot and artist Jeff Koons have launched the Classic Fusion Balloon Dog watch collection, featuring three limited-edition models inspired by the artist's inflatable sculpture series.
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[CULTURE] 3 sourcesHublot unveils Jeff Koons inspired Balloon Dog watch collection
Hublot has released a limited-edition watch collection inspired by Jeff Koons’ ‘Balloon Dog’ sculpture, featuring redesigned convex cases and specialized mechanical details.
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[CULTURE] 4 sourcesLuxury watchmakers debut new models at Geneva Watch Days
Luxury watchmakers Corum and Speake-Marin debuted new models at Geneva Watch Days 2026, including Corum's first ceramic Admiral and Speake-Marin's limited edition Royal Blue Tourbillon.
Sources
brandjam.it · lenouveaureveil.com · lideresmexicanos.com · luxe.net · mononews.gr · montres-de-luxe.com · novice24.net · robbreport.com.sg · senatus.net · stuffmagazine.fr · thecorneaimpression.com · watchadvice.com.au
This summary has been updated 3 times: see revision history