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2027 food and beverage industry trends

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2026-10-20 08:41 UTC → 2026-10-27 03:07 UTC · added ~~removed~~

Major food industry players, including Whole Foods ~~Market and~~ Market, Nestlé, and Innova Market Insights, have released forecasts regarding consumer trends expected to shape the market by 2027. Whole Foods Market predicts a shift toward whole-food ingredients, functional nutrition, and sustainability. Key trends identified include a resurgence of legumes as premium proteins, an interest in ‘Yōshoku’ (Japanese-inspired comfort food), and ‘beautrition’, which refers to using food to support skin health. The retailer also anticipates a focus on ‘terroir’, where consumers seek products defined by specific geographic origins, such as single-estate chocolate. Additional forecasts from Whole Foods highlight a move toward ‘zero waste 2.0’, ingredient minimalism, and a growing curiosity regarding bitter or unexpected flavors. Nestlé anticipates a rise in experimental coffee flavors, such as blueberry lattes and yuzu Americanos, alongside a demand for ‘protein-plus’ foods that pair protein with functional ingredients like probiotics or collagen. The company also expects growing interest in citrus, sour, and herbaceous flavors, ~~as well as more specific regional identities~~ noting a 309% rise in ~~international cuisines.~~ sour category sales since 2022. Nestlé further identifies trends in ‘zest’ and small sensory extras. Innova Market Insights emphasizes nutritional density and metabolic health. Their research indicates that 59% of global consumers read nutrition labels, leading brands to reformulate products to include nutrients like protein, fiber, and vitamins. Key themes include ‘precision protein’ and ‘longevity engineering’.

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