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[SITUATION] · [QUIET] · [BUSINESS]
2 clusters · 6 sources · 21 days · First seen · Last updated
99 ride-hailing company developments in Brazil
Overview
The ride-hailing platform 99 has faced both legal challenges and service expansions in Brazil. In September 2026, a court in Vila Velha, Espírito Santo, ordered the company to compensate a blind passenger who was overcharged for a trip in early 2025. The passenger had been charged R$ 1,900.33 for a ride estimated at R$ 19.00. The judge ruled that 99 is responsible for providing adequate support, particularly for users with disabilities, after the company initially offered only discount vouchers and claimed the transaction was a private matter between the user and the driver.
In October 2026, 99 announced the launch of ‘99 Premier’, a new premium service category intended to compete with Uber. The service is debuting as a pilot in Recife, featuring newer SUV models and requiring high ratings from both drivers and passengers. The company also introduced an artificial intelligence ecosystem aimed at identifying potential trip incidents and improving assistance for motorcyclists.
Entities
99 · Movida · Uber · Tribunal de Justiça do Espírito Santo · Vila Velha
Timeline
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[BUSINESS] 3 sources99 launches premium ride-hailing category in Brazil
99 is launching ‘99 Premier,’ a new premium ride-hailing category featuring SUVs and high-rated drivers, starting in Recife to compete with Uber.
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[CRIME] 3 sources99 ordered to compensate blind man overcharged for ride
A Brazilian court ordered the ride-hailing app 99 to compensate a blind man who was overcharged R$ 1,900.33 for a trip that should have cost R$ 19.00.
Sources
brasilemfolhas.com.br · diariodoestadogo.com.br · extra.globo.com · infomoney.com.br · oglobo.globo.com · spacemoney.com.br