[REVISION HISTORY]

Adidas football kit partnership expansions

Updated 1 time since CLSTR started tracking revisions of this situation.

What changed

2026-09-01 18:17 UTC → 2026-09-07 14:51 UTC · added ~~removed~~

Adidas has secured several significant football kit partnerships, often replacing Puma as the equipment provider. In August 2026, the company announced it would become the kit supplier for Saudi football club NEOM SC for the 2026–27 season. Additionally, the French club Olympique de Marseille is set to return to Adidas starting in the 2028–29 season in a deal estimated at €40–50 million per season. By September 2026, Adidas expanded its reach in Europe by signing a long-term partnership with the Football Association of the Czech Republic (FAČR). This agreement ends a 33-year relationship between the Czech national teams and Puma, covering senior, women's, youth, and futsal squads. The new kits, featuring a classic red home design and a white away kit, are scheduled to debut during the senior men's team's UEFA Nations League matches against Croatia and Spain in late September and early October 2026. This transition occurs alongside a leadership change for the Czech squad, as Spanish coach Santi Denia succeeds Miroslav Koubek.

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