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Adidas Originals‑ASOS collaboration

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2026-07-30 13:19 UTC → 2026-07-30 15:14 UTC · added removed

In July 2026 Adidas announced the launch of launched Originals Sport, its first women‑focused training line aimed exclusively at women. The collection combines the brand’s Trefoil heritage with performance technologies such as Climacool, AdiSoft and Lycra Adaptiv, and includes sports bras, leggings, tanks, onesies and layering pieces. The global campaign features Tate McRae, volleyball star Emilia Mernes and athlete Harper Murray. At the same time, Adidas Originals line, and continued expanding its partnership with online retailer ASOS. The joint venture’s fourth installment, previewed to ASOS loyalty members on 29 July and released the fourth instalment of their joint venture, adding worldwide on 30 July, added a new women’s range and introducing introduced the partnership’s brand’s first menswear items. The drops, previewed on 29 July for ASOS loyalty members and launched worldwide on 30 July, are women’s line was fronted by boxer‑model Ramla Ali for the women’s line and Ali, while footballer Noni Madueke for fronted the men’s line, pieces. The collection featured muted neutral tones, tailored items such as a pinstripe blazer, and incorporate British‑fashion influences, new fabrics and with AI‑powered virtual try‑on in the ASOS iOS app. The collaboration was highlighted again A later release on 28 July, emphasizing 29 July 2026, branded Collection 04, expanded the collection’s muted neutral tones, tailored pieces such as partnership with a pinstripe blazer, and the debut of the first Adidas Originals 17‑piece menswear items. Both snapshots illustrate the ongoing expansion of capsule alongside the Adidas‑ASOS partnership, linking existing women’s assortment. This capsule highlighted heritage three‑stripe sportswear re‑interpreted through ASOS’s British‑style lens, offering items from a black pinstripe waist‑cinch blazer to check‑pattern tracksuits and suiting‑inspired joggers. Prices ranged from £35 to £120, sizes from XS to 2XL, and the initial women's‑focused launch with generated strong social‑media buzz, reinforcing the broader rollout collaboration as a prominent example of mixed‑gender collections later in the month. sport‑fashion convergence.

Versions

  1. 2026-07-30 15:14 UTC Adidas Originals‑ASOS collaboration
  2. 2026-07-30 13:19 UTC Adidas Originals‑ASOS collaboration

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