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AISM multiple sclerosis fundraising campaign
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2026-10-03 12:58 UTC → 2026-10-05 16:22 UTC ·
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The Italian Multiple Sclerosis Association (AISM) launched conducted its 2026 ‘Mela di AISM’ initiative, running initiative from October 2 to 4. The nationwide campaign utilizes utilized approximately 14,000 volunteers across 5,000 Italian squares to distribute 3 million apples to raise funds for scientific research, local services, and rights protection for those living with multiple sclerosis. For a minimum donation of 12 euros, participants receive received a 1.8 kg bag of apples in one of three varieties: red (Noared), yellow (Golden Delicious), or green (Granny Smith). The campaign featured chef Alessandro Borghese as a testimonial. Localized efforts were reported in areas such as San Roberto, where the Pro Loco organized an event, and throughout the Cosenza province, where volunteers collected funds in squares and near supermarkets. All proceeds are dedicated to supporting patients, many of whom are young adults between the ages of 20 and 40. The initiative addresses a significant health landscape in Italy, where approximately 150,000 people live with the disease and roughly 3,650 new diagnoses are made annually, frequently affecting annually. Multiple sclerosis is a leading cause of neurological disability in young adults under the age and carries an estimated annual social cost of 40. 6.7 billion euros.
Versions
- 2026-10-05 16:22 UTC AISM multiple sclerosis fundraising campaign
- 2026-10-03 12:58 UTC AISM multiple sclerosis fundraising campaign
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