[REVISION HISTORY]

Allwyn and McLaren Racing Athens event

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What changed

2026-08-28 08:58 UTC → 2026-09-08 09:31 UTC · added ~~removed~~

Allwyn AG and McLaren Racing have announced a new global series, beginning with the ‘Allwyn x McLaren Racing: Live in Athens’ event. Scheduled for October 3, 2026, at the Athens Olympic Sports Center (OAKA) in Greece, the activation is designed to bring immersive motorsport experiences to key markets. The program features a live showrun on a specially designed track, including the 2025 Formula 1 World Constructors' Championship winning car (the McLaren MCL60 showcar) and the historic McLaren MP4/6 driven by Ayrton Senna. Two-time World Champion Mika Häkkinen is ~~expected~~ set to ~~participate.~~ headline the event. Additional attractions for enthusiasts include a fan zone, various showcars, and appearances by former F1 drivers. Attendees may also have opportunities to visit team garages, meet motorsport figures, or experience hot laps in the Allwyn McLaren Supercar. To facilitate fan engagement, Allwyn is hosting a competition through its stores and website, offering participants the chance to win access to these exclusive VIP experiences.

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