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ANA finalizes Super Flyers Card redesign for 2028

Updated 2 times since CLSTR started tracking revisions of this situation.

What changed

2026-10-02 03:14 UTC → 2026-10-04 06:40 UTC · added removed

ANA Holdings has finalized the redesign of its Super Flyers Card (SFC) program, scheduled to launch on April 1, 2028. The program will categorize categorizes members into ‘SFC PLUS’ and ‘SFC LITE’ tiers based on annual spending via ANA cards and ANA Pay. Members Following significant member backlash regarding the initial proposal, ANA announced a revised plan on September 29. While the 3-million-yen spending 3 million yen or more will qualify for ‘SFC PLUS’, maintaining Star Alliance Gold status. Those threshold remains, the airline adjusted its lounge policy. Under the original plan, those spending less than 3 million yen will would be classified as ‘SFC LITE’, resulting in a downgrade downgraded to Star Alliance Silver status. While ‘SFC LITE’ members will no longer have access to lounges operated by other Star Alliance carriers, and lose all ANA has lounge access. The revised its policy to terms now allow these ‘SFC LITE’ members limited access to domestic ANA lounges when they are not crowded, rather than imposing a blanket ban. Despite these adjustments, the downgrade of Star Alliance status for members below the spending threshold remains part of the structure. ANA stated that the 3-million-yen threshold is intended to manage lounge congestion, noting that approximately 60% of SFC members currently fall into the ‘LITE’ category. The airline observed that a significant portion of lounge usage is driven by members who hold the card but do not fly frequently. By implementing these tiers, ANA aims to transition the program from a ‘card to hold’ to a ‘card to use,’ focusing on maximizing use’ to maximize customer lifetime value through active spending. value. To support these changes and manage overcrowding, changes, ANA plans to expand domestic lounge facilities at Haneda Airport’s Terminal 2 during fiscal year 2027 and is considering a user management or reservation system. Additionally, ANA is offering special provisions for former SFC members to rejoin the program through March 2027.

Versions

  1. 2026-10-04 06:40 UTC ANA finalizes Super Flyers Card redesign for 2028
  2. 2026-10-02 03:14 UTC ANA finalizes Super Flyers Card redesign for 2028
  3. 2026-09-29 21:24 UTC ANA Super Flyers Card program revision

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