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4 clusters · 9 sources · 10 days · First seen · Last updated

ANA finalizes Super Flyers Card redesign for 2028

Overview

ANA Holdings has finalized the redesign of its Super Flyers Card (SFC) program, scheduled to launch on April 1, 2028. The program categorizes members into ‘SFC PLUS’ and ‘SFC LITE’ tiers based on annual spending via ANA cards and ANA Pay.

Following significant member backlash regarding the initial proposal, ANA announced a revised plan on September 29. While the 3-million-yen spending threshold remains, the airline adjusted its lounge policy. Under the original plan, those spending less than 3 million yen would be downgraded to Star Alliance Silver and lose all ANA lounge access. The revised terms now allow ‘SFC LITE’ members limited access to domestic ANA lounges when they are not crowded, rather than imposing a blanket ban.

Despite these adjustments, the downgrade of Star Alliance status for members below the spending threshold remains part of the structure. ANA stated the threshold is intended to manage lounge congestion, noting that approximately 60% of SFC members currently fall into the ‘LITE’ category. The airline aims to transition the program from a ‘card to hold’ to a ‘card to use’ to maximize customer lifetime value.

To support these changes, ANA plans to expand domestic lounge facilities at Haneda Airport’s Terminal 2 during fiscal year 2027 and is considering a user management or reservation system. Additionally, ANA is offering special provisions for former SFC members to rejoin the program through March 2027.

Entities

Star Alliance · ANA Holdings · All Nippon Airways · Haneda Airport · ANA X

Timeline

  1. [BUSINESS] 2 sources
    ANA revises Super Flyers Card program following member feedback

    ANA is revising its Super Flyers Card (SFC) program after member backlash. While the 3 million yen spending threshold remains, revised terms will allow limited lounge access for lower-tier members.

  2. [BUSINESS] 3 sources
    ANA finalizes Super Flyers Card redesign with new spending tiers

    ANA has announced its revised Super Flyers Card (SFC) structure for 2028, splitting members into PLUS and LITE tiers based on a 3-million-yen annual spending threshold.

  3. [BUSINESS] 6 sources
    ANA revises Super Flyers Card lounge access rules

    ANA has revised its 2028 Super Flyers Card program to allow lounge access for all holders, despite spending levels, while planning Haneda Airport lounge expansions to manage growing membership.

  4. [BUSINESS] 2 sources
    ANA to reconsider ANA Super Flyers Card membership tier proposal

    ANA is reviewing its proposed ANA Super Flyers Card (SFC) membership tier changes following user feedback. The revision would have split members into two tiers based on annual spending.

Sources

4travel.jp · advertimes.com · aviationwire.jp · bizmakoto.jp · businessinsider.jp · dxmagazine.jp · news.mynavi.jp · travel.watch.impress.co.jp · weekly.ascii.jp

This summary has been updated 2 times: see revision history