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Anime merchandise pop‑up events in Japan
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2026-08-01 00:14 UTC → 2026-08-01 10:04 UTC ·
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In late July 2026, 2026 Japan announced a series of free pop‑up shops and exhibitions scheduled for August, aimed at promoting popular anime franchises and the capsule‑toy hobby. The first announcement detailed a Gundam Base pop‑up in Matsumae, Ehime Prefecture, and a Golden Kamuy pop‑up first in Shinjuku and later in Kobe, offering limited‑edition model kits, collectibles and lottery prizes. A few days later, a second announcement described a "Gacha Gacha" capsule‑toy exhibition in Ehime’s Prefectural Museum of History and Culture and a heritage‑themed capsule‑toy campaign in Gunma, both providing visitors with Gunma. The temporary Gundam Base pop‑up opened on August 1 in Matsumae‑cho’s shopping mall, featuring a two‑metre Gundam, more than 170 model kits and a hands‑on toy experiences assembly workshop, and merchandise. Together, these will remain open until August 30. Meanwhile, the Wonder Festival 2026 summer edition was held on July 26 at Makuhari Messe in Chiba, showcasing a large‑scale display of anime figures, including collaborations such as Hololive’s Marine‑themed “Chakukoi” figures, and attracted large crowds of enthusiasts. These events illustrate a coordinated effort across multiple Japanese regions to boost fan engagement and sales of anime‑related products during the summer month.
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- 2026-08-01 10:04 UTC Anime merchandise pop‑up events in Japan
- 2026-08-01 00:14 UTC Anime merchandise pop‑up events in Japan
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