[REVISION HISTORY]

Antalya tourism market dynamics

Updated 6 times since CLSTR started tracking revisions of this situation.

What changed

2026-09-07 07:22 UTC → 2026-09-08 08:19 UTC · added ~~removed~~

By early September 2026, Antalya’s tourism sector continued to navigate a period of decline despite high volume. Data for the first eight months of the year shows approximately 10.76 million to 11.03 million foreign arrivals, representing a 5.8% decrease compared to the same period in 2025. This downturn accounts for a loss of roughly 664,530 tourists. Russia remains the primary source market with approximately 2.67 million visitors, accounting for about 26% of the total. Germany follows as the second largest market with 2.08 million visitors, marking a 5.5% decline. Together, these two markets constitute nearly 46% of the region’s foreign guests. Other notable markets include the United Kingdom and Poland. The decline is attributed to several interconnected factors. Geopolitical tensions, specifically the Russia–Ukraine war and conflicts involving Iran, the US, and Israel, have impacted arrivals from CIS regions. Additionally, industry representatives highlighted challenges regarding rising costs, exchange rate stability, and a growing perception in Europe that Turkey has become an expensive destination. While some markets like Iran saw significant drops, arrivals from Ukraine and Israel showed increases during this period. ~~Despite these challenges, August showed signs~~ As of ~~recovery, including~~ September 2026, the tourism season is expected to extend into October and November, driven by a ~~daily record of 103,200 foreign visitors on August 1. The city continues~~ strategic shift toward a 12-month tourism model. This transition aims to ~~prepare for major international events, including~~ leverage sectors beyond traditional sun-and-sea tourism, such as congress, sports, golf, health, gastronomy, and culture. Key upcoming drivers include the 77th International Astronautical Congress ~~in October~~ (October 5-9) and the COP31 United Nations Climate Change Conference in late November. Kaan Kasif Kavaloglu, president of the Mediterranean Touristic Hoteliers and Investors’ Association (AKTOB), noted these events are expected to increase hotel occupancy rates and showcase Türkiye’s commitment to sustainable tourism initiatives.

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