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8 clusters · 27 sources · 47 days · First seen · Last updated

Antalya tourism market dynamics

Overview

By early September 2026, Antalya’s tourism sector continued to navigate a period of decline despite high volume. Data for the first eight months of the year shows approximately 10.76 million to 11.03 million foreign arrivals, representing a 5.8% decrease compared to the same period in 2025. This downturn accounts for a loss of roughly 664,530 tourists.

Russia remains the primary source market with approximately 2.67 million visitors, accounting for about 26% of the total. Germany follows as the second largest market with 2.08 million visitors, marking a 5.5% decline. Together, these two markets constitute nearly 46% of the region’s foreign guests. Other notable markets include the United Kingdom and Poland.

The decline is attributed to several interconnected factors. Geopolitical tensions, specifically the Russia–Ukraine war and conflicts involving Iran, the US, and Israel, have impacted arrivals from CIS regions. Additionally, industry representatives highlighted challenges regarding rising costs, exchange rate stability, and a growing perception in Europe that Turkey has become an expensive destination. While some markets like Iran saw significant drops, arrivals from Ukraine and Israel showed increases during this period.

As of September 2026, the tourism season is expected to extend into October and November, driven by a strategic shift toward a 12-month tourism model. This transition aims to leverage sectors beyond traditional sun-and-sea tourism, such as congress, sports, golf, health, gastronomy, and culture. Key upcoming drivers include the 77th International Astronautical Congress (October 5-9) and the COP31 United Nations Climate Change Conference in late November. Kaan Kasif Kavaloglu, president of the Mediterranean Touristic Hoteliers and Investors’ Association (AKTOB), noted these events are expected to increase hotel occupancy rates and showcase Türkiye’s commitment to sustainable tourism initiatives.

Entities

Antalya · Professional Hotel Managers Association · Russia · Germany · United Kingdom

Timeline

  1. 5 days ago

    [BUSINESS] 3 sources
    Antalya tourism season to extend through November due to major international conferences

    Antalya’s tourism season is set to extend into late November, driven by the International Astronautical Congress and COP31, as the region shifts toward year-round, diversified tourism.

  2. 6 days ago

    [BUSINESS] 2 sources
    Antalya tourism arrivals decline by nearly 6 percent

    Antalya's tourist arrivals fell by nearly 6% in the first eight months of the year, totaling 10.76 million visitors, driven by rising costs and regional geopolitical tensions.

  3. 9 days ago

    [BUSINESS] 3 sources
    Antalya tourism sees 11 million visitors as Russia leads arrivals

    Antalya welcomed over 11 million foreign tourists in the first eight months of the year, led by Russia and Germany, despite a seasonal decline linked to regional geopolitical tensions.

  4. 20 days ago

    [BUSINESS] 8 sources
    Antalya surpasses 10 million foreign tourist arrivals

    Antalya has welcomed over 10 million foreign tourists this year, led by visitors from Russia, Germany, and the UK, while preparing to host major international events like COP31.

  5. 24 days ago

    [BUSINESS] 3 sources
    Antalya tourism sees record daily arrivals and high August occupancy

    Antalya recorded a daily visitor peak of over 103,000 on August 1, with August occupancy rates reaching 90-95% despite slower visitor growth in early 2026 from key markets like the UK and Germany.

  6. about 1 month ago

    [BUSINESS] 13 sources
    Antalya tourism surges with 8.5 million visitors and major fall events

    Antalya has welcomed over 8.5 million foreign tourists this year, with high hotel occupancy and upcoming major international events expected to extend the tourism season into the fall.

  7. about 1 month ago

    [BUSINESS] 2 sources
    Russian tourists remain Antalya's top market despite overall decline

    Antalya's July tourist numbers fell 2.4% to 2.66 million, but Russian arrivals rose 7% to 666 k, keeping Russia the top source market at 25.5% of Jan‑Jul visitors.

  8. about 2 months ago

    [BUSINESS] 3 sources
    Antalya tourism season hits 6.5 million foreign visitors, Ukraine market rebounds

    Antalya's 2024 tourism season topped 6.5 million foreign visitors, with hotel occupancy near full and Ukrainian arrivals the only source-market increase.

Sources

aksiyon.com.tr · baskentgazete.com.tr · bazaartimes.com · dikgazete.com · gazetedamga.com.tr · guvengazetesi.com.tr · gzt.com · haber16.com · haber7.com · haberaktuel.com · haberlermersin.com · haberturk.com · hairstory.com.hk · halkinsesikibris.com · hurriyet.de · isca.org.sg · istanbulgazetesi.com.tr · kemergozcu.com · m.haber7.com · medyagazete.com · mersinhaber.com · southernschoolsbookaward.co.uk · tgrthaber.com · turizmajansi.com · yenialanya.com · yenimesaj.com.tr · yenisafak.com

This summary has been updated 6 times: see revision history