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3 clusters · 17 sources · 27 days · First seen · Last updated

Anthony Edwards Adidas promotional campaign

Overview

Minnesota Timberwolves player Anthony Edwards launched a promotional media venture titled ‘Minnatlantasota’ in partnership with Adidas. The sketch comedy and variety show, released alongside his ‘AE3 Cold Blooded’ shoe launch, featured a monologue containing humorous jabs at several NBA players.

In the promotional material, Edwards joked about LeBron James joining the Philadelphia 76ers, suggesting the move was motivated by superior barbers or the inability to handle Minnesota winters. He also directed lighthearted comments toward LaMelo Ball and Jalen Brunson.

Jaylen Brown responded to the advertisement during a livestream, expressing surprise at the jokes and suggesting Adidas was attempting to ‘drive a wedge’ between players. Brown specifically addressed remarks regarding himself and James having ‘a lotta enhancements going on in the locker room,’ which appeared to reference a previous controversy involving hair spray. Brown maintained a playful tone, joking that Adidas should provide Edwards with ‘condoms’ or ‘condominiums’ as part of his sponsorship.

LeBron James later addressed the commercial on his ‘Mind the Game’ podcast. James stated that he did not watch the advertisement, noting, ‘I don't watch anything from the stripes,’ a reference to Adidas. He also joked about the premise of the sketch, suggesting that since moving to Philadelphia, his knees now ‘want to be warmer.’

Entities

Anthony Edwards · Minnesota Timberwolves · Adidas · LeBron James · Philadelphia 76ers

Timeline

  1. [SPORTS] 5 sources
    LeBron James responds to Anthony Edwards’ Adidas commercial

    LeBron James responded to an Adidas commercial featuring Anthony Edwards, which joked that James chose the Philadelphia 76ers over Minnesota due to his aging knees and the cold weather.

  2. [SPORTS] 7 sources
    Jaylen Brown reacts to Anthony Edwards' Adidas commercial jabs

    Jaylen Brown reacted to an Adidas commercial in which Anthony Edwards mocked him and LeBron James, jokingly suggesting the brand is trying to drive a wedge between the players.

  3. [SPORTS] 7 sources
    Anthony Edwards teases new comedy show and jokes about LeBron James

    NBA star Anthony Edwards teased a new Adidas-partnered comedy show, ‘Minnatlantasota,’ featuring humorous jabs at LeBron James and other league stars.

Sources

basketballnews.com · bleacherreport.com · complex.com · fox9.com · heavy.com · hot97.com · hotnewhiphop.com · libertyballers.com · meridiano.com.ve · minnesotasportsfan.com · nbapassion.com · nesn.com · parlons-basket.com · phillyvoice.com · si.com · sportal.co.nz · sports.ettoday.net

This summary has been updated 1 time: see revision history