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Anthony Edwards Adidas promotional campaign

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2026-10-10 21:07 UTC → 2026-10-14 02:54 UTC · added ~~removed~~

Minnesota Timberwolves player Anthony Edwards launched a promotional media venture titled ‘Minnatlantasota’ in partnership with Adidas. The sketch comedy and variety show, released alongside his ‘AE3 Cold Blooded’ shoe launch, featured a monologue containing humorous jabs at several NBA players. In the promotional material, Edwards joked about LeBron James joining the Philadelphia 76ers, suggesting the move was motivated by superior barbers or the inability to handle Minnesota winters. He also directed lighthearted comments toward LaMelo Ball and Jalen Brunson. Jaylen Brown ~~later~~ responded to the advertisement during a ~~livestream. Brown expressed~~ livestream, expressing surprise at the ~~jokes,~~ jokes and suggesting Adidas was attempting to ‘drive a wedge’ between ~~the~~ players. He Brown specifically addressed remarks regarding himself and James having ‘a lotta enhancements going on in the locker room,’ which appeared to reference a previous controversy involving hair spray. Brown maintained a playful ~~tone throughout~~ tone, joking that Adidas should provide Edwards with ‘condoms’ or ‘condominiums’ as part of his ~~reaction.~~ sponsorship. LeBron James later addressed the commercial on his ‘Mind the Game’ podcast. James stated that he did not watch the advertisement, noting, ‘I don't watch anything from the stripes,’ a reference to Adidas. He also joked about the premise of the sketch, suggesting that since moving to Philadelphia, his knees now ‘want to be warmer.’

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