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Apple and Samsung marketing rivalry via ROSÉ

Updated 4 times since CLSTR started tracking revisions of this situation.

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2026-09-22 01:22 UTC → 2026-09-22 01:23 UTC · added removed

BLACKPINK member ROSÉ released her solo single, ‘new trick’, on September 18. The garage punk-inspired track, co-written with Amy Allen and produced by Andrew Wells, marks a stylistic departure from her previous compositions. As part of Apple’s ‘Shot on iPhone’ campaign, the music video was directed by Dave Meyers and filmed entirely on the iPhone 18 Pro. ROSÉ joins other high-profile artists in the campaign, such as Lady Gaga and Olivia Rodrigo. In interviews, ROSÉ noted the song focuses on moving forward despite setbacks and was written following her appearance at the Met Gala. The release has garnered mixed reactions; while many fans praise the track’s nostalgic pop-rock vibe and high energy, some social media critics have described it as lacking originality or being too similar to existing artists. Initial chart performance has been varied. On since seen significant upward momentum. While early debuts on Spotify Global, ‘New Trick’ debuted at number 133 with approximately 1.376 million streams. In Global and South Korea, the track reached number 39 on Korean platforms like Bugs and Genie were modest, the single has achieved broader success, topping iTunes charts in over 26 countries. The music video reached number 89 one on Genie, though it failed to appear YouTube’s worldwide trending list. Additionally, the track secured placements on major domestic platforms such as MelOn Spotify’s ‘Today’s Top Hits’ and Flo. The music video has since garnered over 22 million views. ‘New Music Friday’, while ROSÉ ranked second in global popularity on the K-POPIT BOARD. The release has fueled a public marketing rivalry between Apple and Samsung. Samsung Electronics Canada previously responded to ROSÉ’s promotional content on Instagram—referencing her past role as a global ambassador for Samsung’s Galaxy A series—by commenting, “If you needed a real phone you could have just asked us.” This dispute has also involved criticisms of hardware design, with Apple leadership questioning the utility of foldable phones while Samsung defends its leadership in the sector.

Versions

  1. 2026-09-22 01:23 UTC Apple and Samsung marketing rivalry via ROSÉ
  2. 2026-09-22 01:22 UTC Apple and Samsung marketing rivalry via ROSÉ
  3. 2026-09-19 05:24 UTC Apple and Samsung marketing rivalry via ROSÉ
  4. 2026-09-18 05:32 UTC Apple and Samsung marketing rivalry via ROSÉ
  5. 2026-09-14 02:24 UTC Apple and Samsung marketing rivalry via ROSÉ

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