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[SITUATION] · [QUIET] · [BUSINESS]

5 clusters · 31 sources · 55 days · First seen · Last updated

Apple product discount promotions

Overview

The July–August 2026 price-cut wave for Apple products has expanded across major retailers and official channels. By late July, Amazon’s global promotions included a 19% discount on the 24-inch M4 iMac in Japan and significant cuts on M5 Pro MacBook Pro models in the United States.

In early August, Amazon expanded its offerings to include the Apple Watch Ultra 3 in Black Titanium for $699, a reduction of nearly $100. Other Amazon deals featured the Apple Watch Series 11 (with GPS and cellular models), Beats Studio Pro headphones, the 11-inch M4 iPad Pro, and the Apple Pencil Pro.

Apple’s own Certified Refurbished Store also participated in the competitive landscape, offering the 14-inch M5 MacBook Pro for $1,699 and the 13-inch M5 MacBook Air for $1,099.

By late August, promotional activity shifted to Japan via the Amazon Smile Sale, running from August 28 through September 3. This event featured substantial price cuts on M5 MacBook Air models, including a reduction of approximately 41,820 yen on the 13-inch version. Other Japanese promotions included the 14-inch M5 Pro MacBook Pro, the iPhone Air (256GB), the Apple Watch Series 11, and the Apple AirPods Pro 3. Specific savings for the iPhone Air in Japan reached approximately 24,000 yen through a combination of price cuts and point rewards, while the Apple Watch Series 11 saw reductions of up to 14,040 yen.

The Amazon Smile Sale period also highlighted various tech products alongside non-electronic goods, such as GORE-TEX footwear and seasonal cooling gear like fan-equipped vests and ice makers.

Entities

Apple Inc. · Apple Watch Series 11 · Amazon.com, Inc. · CIO · Anker

Claims

What the coverage asserts, and how many sources carry each claim.

Timeline

  1. 21 days ago

    [BUSINESS] 13 sources
    Amazon Japan hosts Smile Sale with discounts on electronics and cooling gear

    Amazon Japan's Smile Sale, running from August 28 to September 3, features discounts on electronics, cooling gear, and household goods from brands like Anker, Apple, and CIO.

  2. about 2 months ago

    [BUSINESS] 2 sources
    Apple Watch Ultra 3 Black Titanium discounted to $699 on Amazon

    Amazon cuts the Apple Watch Ultra 3 Black Titanium to $699, about $100 off, while Apple Watch Series 11, Beats Studio Pro, iPad Pro, AirPods 4 and Pencil Pro see price drops.

  3. about 2 months ago

    [BUSINESS] 11 sources
    Apple devices see deep price cuts at Best Buy, Amazon and Apple Refurbished Store

    Best Buy, Amazon and Apple’s refurbished store cut prices on AirPods Max, Apple Watch Series 11, and M5 MacBook models, offering some of the deepest discounts on current Apple hardware.

  4. about 2 months ago

    [BUSINESS] 7 sources
    Amazon slashes prices on Apple Macs, iMacs, Watch and accessories

    Amazon discounts Apple iMac, Watch, MacBook Pro and accessories, plus Baseus Bose‑tuned earbuds, with price cuts up to 19% in Japan and $500 off US MacBook Pro models.

  5. 3 months ago

    [TECHNOLOGY] 2 sources
    Apple MacBook Pro discounts offset recent price hikes

    Apple’s recent price hikes left several MacBook Pro models still selling at old prices, offering $349‑$649 discounts on 14‑inch and 16‑inch units, but stock is limited.

Sources

9to5google.com · 9to5mac.com · 9to5toys.com · appbank.net · applech2.com · ascii.jp · borncity.com · dannydealguru.com · ebook.itmedia.co.jp · getnews.jp · guides.macrumors.com · iclarified.com · imtest.de · internet.watch.impress.co.jp · it-boltwise.de · lifehacker.jp · macprices.net · macrumors.com · nerdapproved.com · news.denfaminicogamer.jp · osxdaily.com · pc.watch.impress.co.jp · pcgamer.com · phileweb.com · prtimes.jp · rocketnews24.com · roomie.jp · staiattento.com · walesonline.co.uk · wccftech.com · weekly.ascii.jp

This summary has been updated 7 times: see revision history