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4 clusters · 16 sources · 30 days · First seen · Last updated

Categories: BUSINESS · TECHNOLOGY

Apple product discount promotions

Entities: Apple Inc. · Apple Watch Series 11 · Amazon.com, Inc. · Baseus Inspire XC1 earbuds · Bose Corporation

Overview

The July‑August price‑cut wave that began in 2024 has persisted into 2026. On 31 July 2026 Best Buy announced its August 3 slate, again lowering the AirPods Max 2 to $449 and adding a range of Apple accessories. Amazon mirrored the trend, listing the AirPods Max for €399 – the first sub‑€400 price – and keeping the Apple Watch Series 11 at $299 while the AirPods 4 remain $99. Apple’s Certified Refurbished Store continued to offer deep markdowns on current‑generation Macs, selling the 14‑inch M5 MacBook Pro for $1,699 and the 13‑inch M5 MacBook Air for $1,099, each with a one‑year warranty.

A day later Amazon introduced a $699 price for the Apple Watch Ultra 3 in Black Titanium, roughly $100 off its regular price, and posted additional deals: the Apple Watch Series 11 42 mm GPS at $299, Beats Studio Pro headphones at $169.95, Powerbeats Pro 2 at $199.95, the 11‑inch iPad Pro (M4, 256 GB) at $799.91, and the Apple Pencil Pro for $99. These coordinated discounts across major retailers reaffirm the ongoing strategy of offering some of the lowest worldwide prices for current‑generation Apple hardware.

Timeline

  1. about 17 hours ago

    [BUSINESS] 2 sources
    Apple Watch Ultra 3 Black Titanium discounted to $699 on Amazon

    Amazon cuts the Apple Watch Ultra 3 Black Titanium to $699, about $100 off, while Apple Watch Series 11, Beats Studio Pro, iPad Pro, AirPods 4 and Pencil Pro see price drops.

  2. 3 days ago

    [BUSINESS] 11 sources
    Apple devices see deep price cuts at Best Buy, Amazon and Apple Refurbished Store

    Best Buy, Amazon and Apple’s refurbished store cut prices on AirPods Max, Apple Watch Series 11, and M5 MacBook models, offering some of the deepest discounts on current Apple hardware.

  3. 5 days ago

    [BUSINESS] 7 sources
    Amazon slashes prices on Apple Macs, iMacs, Watch and accessories

    Amazon discounts Apple iMac, Watch, MacBook Pro and accessories, plus Baseus Bose‑tuned earbuds, with price cuts up to 19% in Japan and $500 off US MacBook Pro models.

  4. 30 days ago

    [TECHNOLOGY] 2 sources
    Apple MacBook Pro discounts offset recent price hikes

    Apple’s recent price hikes left several MacBook Pro models still selling at old prices, offering $349‑$649 discounts on 14‑inch and 16‑inch units, but stock is limited.

Sources

9to5mac.com · 9to5toys.com · applech2.com · borncity.com · dannydealguru.com · ebook.itmedia.co.jp · guides.macrumors.com · iclarified.com · imtest.de · it-boltwise.de · macprices.net · macrumors.com · osxdaily.com · staiattento.com · walesonline.co.uk · wccftech.com

This summary has been updated 2 times: see revision history