What changed
2026-08-01 15:43 UTC → 2026-08-03 10:54 UTC ·
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In late July, Amazon continued its July‑month The July‑August price‑cut campaign, keeping the 19 % discount on the 24‑inch 2024 iMac with an M4 chip wave that began in Japan (¥361,800 → ¥294,800) and the 12 % reduction on the Apple Watch Series 11 GPS 46 mm (¥67,800). U.S. MacBook Pro models with the M5 Pro chip remained $500‑$320 cheaper, while MacBook Airs, AirPods and other accessories also saw markdowns. Baseus’s Inspire XC1 earbuds were still offered at roughly a 40 % discount. 2024 has persisted into 2026. On 31 July 31, 2026 Best Buy announced additional August‑3 deals, notably cutting its August 3 slate, again lowering the AirPods Max 2 to $449 (down $100) and pricing the adding a range of Apple Watch Series 11 at $299 and AirPods 4 at $99. accessories. Amazon listed mirrored the trend, listing the AirPods Max for €399, €399 – the first sub‑€400 price, price – and kept keeping the Apple Watch Series 11 at $299. $299 while the AirPods 4 remain $99. Apple’s Certified Refurbished Store posted continued to offer deep markdowns on current‑generation Macs, selling the 14‑inch M5 MacBook Pro for $1,699 (a $300 cut) and the 13‑inch M5 MacBook Air for $1,099 (down $240), $1,099, each with a one‑year warranty. A day later Amazon introduced a $699 price for the Apple Watch Ultra 3 in Black Titanium, roughly $100 off its regular price, and posted additional deals: the Apple Watch Series 11 42 mm GPS at $299, Beats Studio Pro headphones at $169.95, Powerbeats Pro 2 at $199.95, the 11‑inch iPad Pro (M4, 256 GB) at $799.91, and the Apple Pencil Pro for $99. These coordinated discounts across Amazon, Best Buy and Apple’s refurbished channel represent major retailers reaffirm the deepest price reductions on ongoing strategy of offering some of the lowest worldwide prices for current‑generation Apple hardware seen worldwide this month. hardware.