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Apple product discount promotions

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What changed

2026-08-28 12:34 UTC → 2026-08-29 02:49 UTC · added ~~removed~~

The July–August 2026 price-cut wave for Apple products has expanded across major retailers and official channels. By late July, Amazon’s global promotions included a 19% discount on the 24-inch M4 iMac in Japan and significant cuts on M5 Pro MacBook Pro models in the United States. In early August, Amazon expanded its offerings to include the Apple Watch Ultra 3 in Black Titanium for $699, a reduction of nearly $100. Other Amazon deals featured the Apple Watch Series 11 (with GPS and cellular models), Beats Studio Pro headphones, the 11-inch M4 iPad Pro, and the Apple Pencil Pro. Apple’s own Certified Refurbished Store also participated in the competitive landscape, offering the 14-inch M5 MacBook Pro for $1,699 and the 13-inch M5 MacBook Air for $1,099. By late August, promotional activity shifted to Japan via the Amazon Smile Sale, running from August 28 through September 3. This event featured substantial price cuts on M5 MacBook Air models, including a reduction of approximately 41,820 yen on the 13-inch version. Other Japanese promotions included the 14-inch M5 Pro MacBook Pro, the iPhone Air (256GB), the Apple Watch Series 11, and the Apple AirPods Pro 3. Specific savings for the iPhone Air in Japan reached approximately 24,000 yen through a combination of price cuts and point rewards, while the Apple Watch Series 11 saw reductions of up to 14,040 yen. The Amazon Smile Sale period also highlighted various tech products alongside non-electronic goods, such as GORE-TEX footwear and seasonal cooling gear like fan-equipped vests and ice makers.

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