Artificial intelligence integration in tourism and services

The integration of artificial intelligence is expanding across the tourism and digital service sectors. In business contexts, leaders have emphasized that AI should serve as a “co-pilot” to enhance professional workflows, particularly in sales and B2B tourism, rather than simply replacing human staff. Discussions have focused on redesigning sales processes to improve commercial ROI through automation of research and prospecting.

In the travel industry, technology is moving toward consumer hardware, such as AI-powered smart glasses designed for real-time language translation and landmark identification. While companies are trialing these tools in locations like Hangzhou and Shanghai, technical challenges regarding battery life and software ecosystems persist.

Additionally, AI is being applied to public digital services. In Vietnam, the messaging platform Zalo has launched an AI assistant to provide users with 24/7 information regarding administrative and legal procedures, such as land regulations and driver’s licenses.