[REVISION HISTORY]

Astra Honda Motor initiatives in Indonesia

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What changed

2026-09-05 13:21 UTC → 2026-09-10 11:52 UTC · added ~~removed~~

PT Astra Honda Motor (AHM) and Astra Motor implemented several initiatives across Indonesia throughout mid-2026. In July, AHM conducted a road-safety education programme for over 2,000 children and held the Astra Honda Motor Technical Skill Contest (AHM-TSC 2026) to improve service quality. In August, Astra Motor launched promotional campaigns for Indonesia's 81st Independence Day, including service discounts in Bengkulu and the ‘Pesta Merdeka’ program in Yogyakarta, Kedu, and Banyumas. In South Sulawesi, Astra Motor Sulawesi Selatan (Asmo Sulsel) expanded its activities through several community and safety programs. The ‘Convoy Merdeka’ event in Makassar involved hundreds of enthusiasts, including 50 father-and-son pairs on Honda PCX160 models, and 17 local motorcycle communities. This was paired with the ‘#Cari_Aman’ campaign, which provided safety riding education to convoy participants and 40 parents at SMKN 3 Gowa. Furthering these celebrations, Asmo Sulsel organized touring events in Ambon and Pinrang. In Ambon, the Maluku Graha Motor dealer hosted a rolling city event with the Honda CRF community, while the ‘Touring Merdeka Putih’ in Pinrang involved approximately 40 participants from dealers and finance companies using models like the Honda Vario Evo 160, PCX160, and Stylo 160. By late August, Asmo Sulsel launched the ‘Honda Hype School’ program, visiting schools such as SMK 6 Makassar and SMKN 1 Limbung to combine product exhibitions with safety riding education. This was paired with the ‘Honda Merdeka’ sales promotion across South Sulawesi, West Sulawesi, Southeast Sulawesi, and Ambon, offering low down payments and installment discounts on models including the Honda BeAT, Scoopy, and Genio. In September, Asmo Sulsel transitioned to the ‘Sempurna – September Penuh Warna Ala Honda’ promotional program. During September 2026, Astra Motor expanded its customer engagement through anniversary and appreciation initiatives.

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