[REVISION HISTORY]

Astra Honda Motor initiatives in Indonesia

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2026-09-17 09:47 UTC → 2026-10-05 06:10 UTC · added ~~removed~~

PT Astra Honda Motor (AHM) and Astra Motor implemented several initiatives across Indonesia throughout mid-2026. In July, AHM conducted a road-safety education programme for over 2,000 children and held the Astra Honda Motor Technical Skill Contest (AHM-TSC 2026) to improve service quality. In August, Astra Motor launched promotional campaigns for Indonesia's 81st Independence Day, including service discounts in Bengkulu and the ‘Pesta Merdeka’ program in Yogyakarta, Kedu, and Banyumas. In South Sulawesi, Astra Motor Sulawesi Selatan (Asmo Sulsel) expanded its activities through several community and safety programs. The ‘Convoy Merdeka’ event in Makassar involved hundreds of enthusiasts, including 50 father-and-son pairs on Honda PCX160 models, and 17 local motorcycle communities. This was paired with the ‘#Cari_Aman’ campaign, which provided safety riding education to convoy participants and 40 parents at SMKN 3 Gowa. Furthering these celebrations, Asmo Sulsel organized touring events in Ambon and Pinrang. By late August, Asmo Sulsel launched the ‘Honda Hype School’ program, visiting schools such as SMK 6 Makassar and SMKN 1 Limbung to combine product exhibitions with safety riding education. This was paired with the ‘Honda Merdeka’ sales promotion across South Sulawesi, West Sulawesi, Southeast Sulawesi, and Ambon. In September, Astra Motor focused on anniversary and customer appreciation initiatives. To celebrate its 56th anniversary, a program running through September 15 allowed customers to redeem Hepigo Points via the Motorku X application for a chance to win an All New Honda Vario 125 Street. Additionally, to commemorate National Customer Day, Astra Motor Alauddin in Makassar hosted a Beauty Class for loyal customers. Asmo Sulsel also conducted the final Honda DBL 2026 roadshow on September 17, visiting SMAN 9 Gowa and SMAN 14 Makassar. The event featured product displays, riding tests using the Honda BeAT Street, and interactive games to engage students.

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